Tim Brown from IDEO wrote an interesting article around this time last summer about designerly thinking that resounds with the Indiana University’s human computer interaction design program. The article talks about designerly thinking, defining it as thinking systematically. It’s not enough to have a brilliant idea, you have to place that idea in a system so people will adopt it. For example, the light bulb is “just a parlor trick” without the system in place to make it indispensable for everyday life.

He covers the designer’s personality profile, how design thinking happens, and how companies can incorporate design thinking into their processes.

Interested in reading the article? Click here for a PDF, or visit the article live.