Hi, I’m Binaebi, an experience design leader based in Columbus, Ohio.

I am a design manager & strategist with nearly 13 years experience in search engine, SaaS, and omnichannel marketing services. I use design/systems thinking, storytelling, and data to develop product strategies. My leadership style focuses on empathy and empowerment to establish cross-team collaborations, deconstruct blockers, and craft attainable milestones. I am known as a “disruptor for good,” advocating for inclusive, user-centered experiences that deliver business value.

At OCLC, I build and lead teams of professionals to support library search engine and management SaaS experiences. I supervise four employees and six contractors, having recruited and hired seven of those ten individuals. I manage design quality across the company by utilizing my blend of business, experience design, and information architecture expertise to guide team members through good, better, best proposals.

Client history includes OCLC, Chiquita, The Home Depot, X-ACTO, Office Depot, Nationwide Insurance, and multiple local non-profit and small business organizations.

CliftonStrengths include intellection, achiever, learner, context, and individualization.